Anbataya

Passing through the subterranean concourse inside the ticket gates of JR Shinjuku Station, the sweet aroma drifting from Okada Kinsei Anbataya in EATo LUMINE Shinjuku regularly draws commuters to a halt. The counter is devoted entirely to the classic pairing of anko and rich butter, explored across an array of baked goods.

The natural starting point is the shop's flagship Anbata Pan, a plump, rounded bun. Light, pillowy bread encloses flavourful sweet red bean paste and a rich, lightly salted butter cream, creating a melt-in-the-mouth balance of sweet and savoury notes. Because of its popularity, the buns can sell out depending on the time of day, making it wise to pick one up early if you spot them in stock.

Longer-lasting baked treats are also well represented, ideal for gifts or souvenirs. Options include crumbly, buttery Anbata Galettes layered with sweet bean paste, Anbata Financiers combining aromatic browned butter and adzuki beans, and variations infused with Uji matcha, each offering a distinct texture.

Another centrepiece of the counter is the Anbata Harmonica. Composed of alternating layers of sponge cake, butter cream, and bean paste, this whole loaf is designed to be sliced at home and shared.

Operating as a dedicated takeaway shop from morning until night, it is easy to drop by while transferring trains or before setting off on a journey, with credit cards and electronic money accepted. For anyone travelling through Shinjuku Station looking for an indulgence on the way home or a thoughtful gift, these treats provide an appealing blend of sweet red bean and savoury butter.